“Being Good: The Search for Brand Authenticity”– Rupert Maconick
Young people want to support brands that do good. In fact, millennials are so highly selective when choosing which brands to support, more than 9-in-10 millennials will switch brands to one associated...
View Article“Who Won the Super Bowl LIII Ad Game?”– An interview with Dan Calpin
Declaring “winners and losers” in Super Bowl advertising is almost as popular a sport as American football, but the lack of accurate and comprehensive viewer engagement/ROI data makes it tough to...
View Article“The Future of Branding is Activism”– An Interview with Unilever’s Hanneke Faber
Hanneke Faber is President of Unilever Europe and a member of the Unilever Leadership Executive. She has spent most of her career in the FMCG and retail industry. We asked her about the future of...
View Article“CEOs who take a political stand are seen as a bonus by job applicants”–...
Chief executives around the globe have become increasingly vocal about social and political issues. In the US, many have criticised Donald Trump’s hardline stance on immigration, including the bosses...
View Article“How Woke is Coke?”– Christian Sarkar and Philip Kotler
Coca-Cola has decided to embrace “purpose,” however it will steer clear of politics. According to The Drum, the company seeks to position the drink as one that unites people in what it sees as an...
View ArticleVIDEO: “5 Keys to Cross System Problem Solving”– Panel, Global Peter Drucker...
The toughest and most important problems are always ones that require collaboration beyond any one manager’s or policymaker’s scope of control. One of the characteristics of ecosystems is the way how...
View ArticleDISCUSSION: “The Story and Model of Haier Group”
How to to build a resilient organization, and dare we say – a resilient society. Here’s a discussion on the Haier Group’s pioneering organizational approach: Rendanheyi. Rendanheyi has been widely...
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